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Alpha re-appoints This Way Up for campaign | April 2009
Following the success of the project in 2008, we're delighted to have been retained by Alpha International for their 2009 recruitment campaign. Last year's campaign featured a range of above and below the line creative communications including print, screen and outdoor advertising using over 3,200 sites across the UK. Awareness of the Alpha Course as a Christian course went up from 21% to 24% following the campaign. (source: ipsosMori, October 2008).
Work on the creative for this year's project is already underway with resources for the Alpha groups. The national campaign will launch later in the year.
Last years campaign, one of over 3,200 outdoor sites.
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