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Westminster Children's Society has launched its new brand identity at its annual staff conference, featuring its new name, London Early Years Foundation. This Way Up has worked with the charity through the process of brand research, analysis, naming and proposition development. The new name and visual identity reflects the charities values and new brand personality.

Feedback from staff has been extremely positive; "...the new logo is amazing...it's new, fresh and exciting...bold and child-friendly...makes us more recognised". You can hear about these, and more by watching a short video clip here vimeo.com/6432484