Literature News...

Breast Cancer Care has launched its latest annual report designed by the team here at This Way Up. Entitled 'In touch', the 16 page review showcases the impact of the year from the perspective of three groups:

• patient
• volunteer
• Breast Cancer Nurse

Each tells a story of how the organisation has made a difference in their life or how they have helped to support others. The review is printed on uncoated paper and it's off-size ensures it has that stand-out factor.

Cafédirect has launched its latest annual report with work by This Way Up. We were briefed to create a report that brought their Gold Standard which helps the business stay true to its roots, to life. The 44 page publication used a combination of full page imagery, coloured sections and fold out pages on the covers. The perfect bound document was printed on a mixture of recycled coated and uncoated stocks to enhance the sustainability of the report and to give it a tactile feel.

The Royal Commonwealth Society has launched a new publication, RCS Exchange, following design work by This Way Up. We were briefed to create a new publication to replace an old and traditional newsletter. The publication needed to excite and inform members of the wide range of benefits of being a member and help with member retention. The new publication has been designed to a modern magazine style, using feature stories, news and articles of interest regarding the modern Commonwealth. It is mailed to members this week.

Islington Council have launched their 2007/8 Council Tax Budget Consultation with a questionnaire produced by This Way Up.

The campaign demonstrates that the Council is listening to local people's views by delivering a simple, imaginative message using a graphical representation of the Islington logo with the arrangement 'Listening to...' Stuido photography, by Larry Bray, was commissioned to create a bold, relaxing image for the campaign.

The questionnaire is distributed inside a key residents magazine and copies will be sent to a range of public sites across the Borough. In spring 2007, we will produce a summary report of the key findings which will be distributed with residents Council Tax bills.

This Way Up has re-designed the event calendar for the Royal Albert Hall, the publication that brings together the forthcoming months' programme of shows.

The covers feature strong, abstract photographs of aspects of the Hall that were devised to be thought-provoking and visually interesting. These images are then revealed within the welcome section in the publication with an interesting fact.

Photographer Michael Betts was commissioned to capture the images, which include close up pictures of the interior seating, lighting and acoustic diffusers, along with various exterior images such as the unique dome-shape roof. Key facts include the number of seats in the auditorium (there are 5,223 of them) and that the roof weighs 400 tonnes.

This Way Up's Managing Partner Steve Harvey said: "While the previous design was very successful, we wanted to inject a more personal and dynamic approach with this year's programmes. The combination of a new, fresh layout with those striking covers really makes a unique and engaging product."

The A5 format has been retained, but the look and feel has been given an overhaul in line with the development of the Hall's image. The inside layouts are clean and accessible, with the design providing flexibility for the wide range of events that the Hall hosts.

The Campaign to Protect Rural England (CPRE) has launched a publication, "Making our mark" designed by This Way Up. To celebrate 80 years of campaigning for the countryside, the brochure charts the achievements of the organisation since 1926.

The 24 page document, printed on uncoated paper, features a wide range of images including book covers, original black and white photography and even an issue of The Times from 1929! These are complimented with graphic illustrations of tree rings to signify growth and heritage.

For a copy of the brochure, contact CPRE on 020 7981 2800.